ON THE TRACK: Miami F1 insight onTony Lesesne, Ambassador of F1 racing

Race Guy

Central to this F1 narrative is the remarkable contribution of Tony Lesesne. With two decades of experience as a brand ambassador, Tony's influence has been instrumental in shaping the image and reach of racing. His deep understanding of brand building and his ability to connect with diverse audiences have made him a true leader in the field. Notably, Tony is an award recipient from Homestead-Miami Speedway, recognized for his outstanding work in expanding and diversifying racing audiences and fostering community involvement in South Florida. His presence at events like the F1 Miami Grand Prix underscores his ongoing commitment to elevating the sport and engaging fans on a personal level. Tony's dedication has not only expanded the sport's reach but has also made it more inclusive and welcoming to a broader spectrum of fans.

To truly amplify the impact of engaging Formula 1 influencers, we must move beyond surface-level collaborations and cultivate a vibrant, interconnected community. Imagine a collective of "adfluencers," not just posting sponsored content, but actively participating in exclusive F1 experiences, from behind-the-scenes paddock access to curated lifestyle events surrounding race weekends. This fosters authentic enthusiasm and allows for organic content creation that resonates deeply with their audiences. By facilitating direct connections between these influencers and the brands seeking to tap into their reach, we create a powerful ecosystem where genuine passion translates into compelling narratives and ultimately, tangible results.

Furthermore, the power of this community lies in its ability to transcend individual campaigns and establish a sustained presence within the F1 landscape. Think beyond single race activations and envision year-round engagement.

The true power for brands engaging with this F1 community lies in looking beyond singular race weekend activations. It's about recognizing the opportunity to establish a sustained presence within the broader F1 landscape. Imagine a year-round dialogue, weaving your brand narrative into the ongoing excitement, the technological advancements, and the lifestyle that surrounds the sport. Tony and the LMG Entertainment team are advocating for professional growth beyond the track. This isn't just about a logo on a car for one weekend; it's about cultivating lasting relationships and embedding your brand within the fabric of this high-octane world, creating enduring connections with a passionate and influential audience.

This could involve co-creating content series exploring the intersection of F1 and luxury travel, high-end fashion, or cutting-edge technology. By positioning our adfluencers as knowledgeable authorities on the lifestyle aspects of Formula 1, we not only enhance their individual brand but also solidify F1's image as a desirable and aspirational pursuit. This consistent and multifaceted approach will undoubtedly capture the attention of a discerning audience and position our community as the go-to resource for brands seeking authentic engagement.

Honoring Jason Jenkins: A Legacy of Unity and Service

The F1 community also remembers and honors Jason Jenkins, whose passion and dedication left an indelible mark. As Senior Vice President of Communications and Community Affairs for the Miami Dolphins and the F1 Crypto.com Miami Grand Prix, Jason's 1  commitment to community engagement and unity was unparalleled. His work created lasting initiatives and brought people together. The annual Football UNITES™ Jason Jenkins Day of Service stands as a testament to his legacy, reminding everyone of the power of sport to unite and inspire. Jason's vision extended beyond the racetrack, emphasizing the importance of community and social responsibility within the world of F1.

Jason Jenkins possessed a rare and transformative leadership quality: the ability to see untapped potential and nurture its realization. He held a profound belief in our capabilities, often exceeding our own self-perception, and then meticulously paved the way for us to achieve those very expectations. His approach was rooted in an extraordinary blend of love, unwavering trust, and the provision of significant opportunities for growth. Jason wasn't merely a manager; he was a catalyst, igniting ambition and fostering a sense of belonging within the F1 landscape. We were already operating as influencers within this exciting world, and Jason was among the first to recognize the unique value we brought. His vision allowed him to see the synergy between our existing influence and the burgeoning appeal of Formula 1 as a lifestyle and marketing tool.

Being drawn into Jason's orbit meant becoming an integral part of a dynamic and evolving process. He didn't just delegate; he immersed us in the intricacies of the sport and its potential, creating a rich environment for learning and professional development. Together, we navigated the exhilarating highs and the inevitable lows, always with Jason's guidance pushing us to remain at the forefront of innovation, exactly where he expected us to be. His impact extended far beyond our immediate circle, touching countless individuals, organizations, and initiatives. From the youngest members of our community to established charities, the powerful platform of the NFL, and the global stage of Formula 1, Jason's influence was a pervasive and positive force. We remain deeply grateful for the profound and lasting impact he had on our lives, the sport we are passionate about, and the wider community he so diligently served